Thursday, August 27, 2009

WHAT TO ASK A SEO COMPANY

Look, if you get an email like the one I showed from Alan Goodriche irevmarketing@aol.com and you think its legit you need to ask yourself and the email writter some questions. Not all of these might fall into the right place it depends on what is actually on the email but here are some ones to ask emailer or an SEO Company that you might be looking into.

  • Why is there no phone number, address, or company name on the email?
  • Can you give me references and case studies - (the problem with this one is would they really give you any negative ones? Still you should ask becasue if its a real company they can show you case studies, give you references and you should be able to see where those companies sites are on the web).
  • What type of guarantee will you give me? (a search engine optimization company may offer you a truly meaningful guarantee in the form of one that is traffic centric and drawn from targeted key phrases. In such a case, you will approve the key phrases and the search engine optimization company will guarantee a percentage increase in targeted search traffic. This guarantee is meaningful because the firm cannot pick unpopular phrases and you will approve the phrases to be certain that they are relevant. Not all search engine optimization companies offer this type of guarantee, but it's worth looking for one that does.)
  • Will you work with my competitors?
  • How much work is expected of me?
  • Will you be adding additional pages to my website?
  • Have you ever gotten a client's site penalized?If so, when was the last time?
  • Do you use hidden text or hidden links?
  • What is your link building methodology?Is it automated, and do you target reciprocal links?
  • How long have you been in business?
  • What techniques do you use to help my website perform better?
  • What is your process for search engine optimization?
  • Do they promise to guarantee #1 ranking? (If they do, you have a serious reason to doubt their competencies. As the Google SEO selection tips say, no one can guarantee a #1 ranking in Google. This is true even for not so competitive words.)
  • Google the company name.
  • Ask them what keywords their site ranks for. (THIS TO ME IS REALLY IMPORTANT..IF A COMPANY SAYS THEY ARE GREAT WITH SEO THEN THERE NAME SHOULD COME UP IN THE TOP LISTINGS FOR SEO!!!! Does the company trying to solicate you come up????? http://www.google.com/search?hl=en&source=hp&q=seo&rlz=1R2GGIT_en&aq=f&oq=&aqi=g10 if they dont come up ask them why....)
  • Ask if your website will be optimized for Local search?
  • Does the service cover Press Release Distribution?
  • Check how much time (or man hours) they will spend on yourproject?

While there are more questions you can ask, these are just some of the questions you should ask for sure. Think of it like buying a house or car you are spending your hard earned money on this do you really want to take a chance with your business. ASK QUESTIONS...If you dont feel comfortable with the answers....then most likley you wont be happy in the long run.

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